这篇文章由REALTORS®土地研究所重新发布, which elevates the level of professionalism in the land industry by providing all land professionals the expertise and camaraderie that are the foundation for becoming the best in the business. 你可以找到这个和更多的资源为土地专业人士和买家 rliland.com.

出售土地可能很难. Many 买家 do not have the foresight, time, or financial means to properly develop a vacant tract. 这可能会将市场限制在一个非常特定的细分市场.

If you are struggling to find a buyer, consider the advantages of 销售 your land online. 这不仅能让全世界的观众看到你的土地, but digital technology allows you to showcase the land in a more flattering light than you ever could in person.

考虑以下七个步骤，最有效地在网上出售你的土地.

1. 使用无人机进行虚拟旅行

没有无人机拍摄的视频，网上的房产信息就不完整. 特别是在土地销售方面，航空图像至关重要. You simply cannot capture all of the land’s unique features online without giving 买家 a thorough look from a bird’s-eye view. 像这样, hiring a professional in drone photography should be at the top of your checklist prior to listing your land for sale.

2. 让买家了解发展前景

There are practically no 买家 out there who are interested in 购买 land just to own land. 确定, the age-old concept of 购买 land as an investment likely compels most people to consider purchasing land, but very few will be content in sitting back and passively hoping that the land suddenly becomes coveted in their lifetime. They will want to actively develop the land to speed up their return on investment.

Therefore, you should clearly highlight all of the features that your land boasts for development. 它靠近时尚场所, 在建筑物中安装公用设施的前景, and community plans for local expansion should all be featured prominently in your online listing.

3. 与土地经纪人合作

All land 经纪人 are real estate agents, but not all real estate agents are land 经纪人. Land 经纪人 are specialized real estate professionals who focus on the sale and transfer of land. They have a detailed understanding of building codes and zoning restrictions–among a host of other specializations–and can be extremely valuable to you in formulating a plan on how to most effectively market your land online. RLI’s Find a Land Consultant tool is an excellent resource for finding land 经纪人 and Accredited Land Consultants who can effectively guide you through a land transaction.

4. 设定价格时要知道你的目标

The classic sentiment is that ove弹性分组环icing a piece of land can stall the sale process, as an exorbitantly high asking price can deter 买家 from even making an offer they think you will consider. So if moving your land fast is your goal, then make sure you have a competitive price.

However, do not shortchange yourself if capturing a tidy profit is important to you. 新冠肺炎大流行导致数百万美国人搬迁, with those in expensive cities such as San Francisco and New York looking for more socially distanced spaces. Many in this demographic are scooping up properties sight-unseen to start a new life for themselves in the era of remote work, 你的那块地很可能正好符合这些计划.

5. 明确划定界限

简单地列出拍卖品的规模不会引起许多买家的共鸣. 他们希望能够准确地看到他们得到了什么. 一定要包括具体的批号线尺寸, with boundaries drawn into aerial photographs an excellent way to highlight the lay of your land.

6. 信息越多越好

当你在网上卖地的时候，再怎么描述也不为过. 视频, 图片, and detailed text should make it easy for online shoppers to find and comprehend what they are looking for. It is also important to remember that many 买家 have their guards up against being duped online, so if there is anything about your land that may be problematic to some 买家, it is best to clearly convey that in your listing so that you do not waste time when a buyer gets cold feet later in the process.

7. 在列表中包含关键字

不管你的网站有多好, it is all for naught if 买家 cannot find it in the myriad properties that crowd their internet searches. 因此，研究买家在网上购买土地时使用的关键词. Some popular keywords that many shoppers use in their searches include “private,”“湖,”“山,和“离城镇很近。.”

结论

出售土地带来了一些挑战, but these difficulties can be effectively managed by creating an online listing. 网上销售不仅能让你的土地进入更大的市场, but it allows you to highlight key features of the property that would not stand out by placing a “Land for Sale” sign along the side of the road. 通过遵循本文中的七个步骤, 你有所有的工具，你需要使你的在线上市发光.