As the largest commercial real estate firms have shown, the benefit of social media platforms like Instagram, 推特, and Facebook to brokers may lie in brand building rather than marketing individual properties. Even small- and medium-sized firms have been able to build followings by highlighting what their businesses do well. Follow their lessons to engage your network and showcase your own brokerage.
Celebrate your clients and their success
Does your client have a new, buzzy tenant? Is there press for a business tied to your client? Publicizing those articles on Facebook or posting new build-outs on Instagram puts your clients in a good light and reflects well on you.
Showcase expertise in your sector
If you specialize in infill development, 例如, post about projects you admire from other markets with why you think they’re good models. Demonstrate the insights that make you effective in your market segment.
突出你自己的团队
Give your followers a behind-the-scenes view of your team on site, 简介团队成员, highlight speaking engagements by your leaders or accolades you receive. Show potential clients who they’d be working with.